Istra
Timeless by Design
Strategy
Branding
Year
2025
Disciplines
Brand Identity
Brand Strategy
Logo Design
This project focused on creating a brand identity for a company specialising in clock design and watchmaking guided by a minimal and stylistic approach. The aim was to reflect the precision, craftsmanship and quiet confidence behind their work.
Approach
The identity was built around simplicity and restraint, allowing the product to speak for itself. Every element was carefully considered from typography and spacing to tone and visual balance mirroring the brand’s dedication to detail and timeless design.
Outcome
The resulting identity feels refined and purposeful, supporting the brand’s positioning within a considered design-led market. It provides a cohesive visual language that complements their clocks and watches while allowing room for the brand to evolve over time.
This project focused on creating a brand identity for a company specialising in clock design and watchmaking guided by a minimal and stylistic approach. The aim was to reflect the precision, craftsmanship and quiet confidence behind their work.
Approach
The identity was built around simplicity and restraint, allowing the product to speak for itself. Every element was carefully considered from typography and spacing to tone and visual balance mirroring the brand’s dedication to detail and timeless design.
Outcome
The resulting identity feels refined and purposeful, supporting the brand’s positioning within a considered design-led market. It provides a cohesive visual language that complements their clocks and watches while allowing room for the brand to evolve over time.
