Diyàr
Lahore City Guide
Branding
Disciplines
As part of Diyàr’s upcoming residential development in Lahore, I created a curated city guide designed to showcase the character, culture, and lifestyle the city has to offer. The guide was conceived as both an editorial piece and a brand introducing Lahore through a contemporary considered lens.
THE APPROACH
The aim was to highlight key destinations, neighbourhoods and experiences that define the city, positioning Lahore as a vibrant, aspirational place to live. The design balances modern editorial layout with cultural sensitivity using refined typography, pacing and imagery to create a guide that feels informative yet premium.
THE OUTCOME
Developed in conjunction with Diyàr, the city guide supports the launch of the new development by placing it within a broader lifestyle narrative connecting global living standards with the richness of local context. The result is a piece that functions as both a practical guide and a brand storytelling tool, reinforcing Diyàr’s vision of elevated internationally minded living in Lahore.
As part of Diyàr’s upcoming residential development in Lahore, I created a curated city guide designed to showcase the character, culture, and lifestyle the city has to offer. The guide was conceived as both an editorial piece and a brand introducing Lahore through a contemporary considered lens.
THE APPROACH
The aim was to highlight key destinations, neighbourhoods and experiences that define the city, positioning Lahore as a vibrant, aspirational place to live. The design balances modern editorial layout with cultural sensitivity using refined typography, pacing and imagery to create a guide that feels informative yet premium.
THE OUTCOME
Developed in conjunction with Diyàr, the city guide supports the launch of the new development by placing it within a broader lifestyle narrative connecting global living standards with the richness of local context. The result is a piece that functions as both a practical guide and a brand storytelling tool, reinforcing Diyàr’s vision of elevated internationally minded living in Lahore.
