SOTTINI
A Tradition of Excellence
Strategy
Branding
Year
2025
Disciplines
Art Direction
Brand Guidelines
Brand Identity
Brand Messaging
Brand Positioning
Brand Strategy
Logo Design
Market Research
Naming
Tone of voice
Sottini is a high-end bathroom brand rooted in sophistication, craftsmanship, and timeless design. The brief was to create a brand identity that felt refined and architectural while clearly expressing quality and cohesion across every touchpoint.
Challenge
Sottini needed a visual identity that could compete in a premium, design-led market without relying on short-lived trends. The brand had to feel established, elegant, and considered while remaining flexible enough to work across product, digital and physical environments.
The challenge was to create a system that felt distinctive yet understated, allowing the products to take centre stage.
Concept
The identity was built around the letter ‘S’, taken from the Sottini wordmark and developed into a subtle structural device. Rather than acting as a decorative flourish, the ‘S’ became the framework, a visual thread that connects layouts, content and brand touchpoints.
Visual Identity
The visual language is vibrant, minimal, and intentionally restrained. A timeless typographic system was selected to convey confidence and quality, paired with generous spacing to create a sense of luxury and clarity.
The ‘S’ device appears subtly throughout the system, sometimes clearly visible, sometimes implied through layout and negative space, ensuring cohesion without repetition.
Outcome
The final identity positions Sottini as a confident, premium bathroom brand with a strong visual foundation. The use of the ‘S’ as a unifying element creates a distinctive yet timeless system, one that feels considered, architectural and built to last
Sottini is a high-end bathroom brand rooted in sophistication, craftsmanship, and timeless design. The brief was to create a brand identity that felt refined and architectural while clearly expressing quality and cohesion across every touchpoint.
Challenge
Sottini needed a visual identity that could compete in a premium, design-led market without relying on short-lived trends. The brand had to feel established, elegant, and considered while remaining flexible enough to work across product, digital and physical environments.
The challenge was to create a system that felt distinctive yet understated, allowing the products to take centre stage.
Concept
The identity was built around the letter ‘S’, taken from the Sottini wordmark and developed into a subtle structural device. Rather than acting as a decorative flourish, the ‘S’ became the framework, a visual thread that connects layouts, content and brand touchpoints.
Visual Identity
The visual language is vibrant, minimal, and intentionally restrained. A timeless typographic system was selected to convey confidence and quality, paired with generous spacing to create a sense of luxury and clarity.
The ‘S’ device appears subtly throughout the system, sometimes clearly visible, sometimes implied through layout and negative space, ensuring cohesion without repetition.
Outcome
The final identity positions Sottini as a confident, premium bathroom brand with a strong visual foundation. The use of the ‘S’ as a unifying element creates a distinctive yet timeless system, one that feels considered, architectural and built to last
